Smirnoff

Smirnoff is the world’s number one selling premium spirit brand, with a range spanning high-quality vodka as well as flavored vodkas. Founded in Moscow by Pyotr Arsenievich Smirnov in 1864, Smirnoff pioneered charcoal filtration to create a clear, pure vodka with little aftertaste, allowing the flavors of ingredients added to shine through.

Today, Smirnoff produces dozens of flavored vodka varieties ranging from classics like Smirnoff Red Label to indulgent flavors like whipped cream, marshmallow, and red, white & berry. However, Smirnoff No. 21 premium vodka remains its flagship product, quadruple distilled and ten-times filtered to ensure exceptional smoothness and clarity.

Over 150 years since its founding, Smirnoff has grown into a global force but stays true to its Russian vodka heritage. As one of the most awarded vodkas with over 130 gold medals, Smirnoff is an iconic household name that defines vodka for America and the world. Its advertisements often focus on inclusivity, fun-loving tenacity, and boldness to encourage consumers to “be a Smirnoff” by embracing enjoyment and self-expression. Both reliable and innovative, classic yet contemporary, Smirnoff continues introducing generations around the world to vodka while pushing flavor boundaries.