Hard seltzer is a popular alcoholic beverage that emerged in recent years as a lower-calorie alternative to beer, wine, and cocktails.
The main ingredients are carbonated water, alcohol (usually malt-based), and natural flavors. Popular flavors include citrus, berries, tropical fruit, and apple.
Hard seltzers typically have an alcohol content around 5% ABV, similar to many beers.
They are low in carbohydrates, sugars, and calories compared to beer - usually under 100 calories per 12oz serving.
The carbonation and fruit flavors make hard seltzers light and refreshing. They lack the bitterness, maltiness, and heaviness of beer.
White Claw and Truly are among the most popular hard seltzer brands, but many breweries and brands now offer them.
Canned hard seltzers are popular for summertime and outdoor events for their portability and crushability. The cans keep them cold and portable.
Hard seltzers opened the doors to a new population of health-conscious drinkers looking for a lighter alcoholic beverage.
Critics argue hard seltzers lack complexity and taste watered-down compared to craft beer and cocktails. But fans enjoy the lightness.
Hard seltzers now command a massive and growing share of the alcohol market, especially among younger and female drinkers.
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