Bacardi

It was 1862 in the bustling city of Santiago de Cuba. A young Spanish immigrant named Facundo Bacardí Massó had a dream - to create a rum like no other. Facundo toiled away, experimenting with distillation methods and aging barrels. finally, he perfected his smooth, light-bodied rum that evoked the sun-drenched spirit of Cuba. 

Word of this exquisite rum spread quickly. Locals flocked to Facundo's distillery, marveling at the crisp yet mellow taste unlike any other Cuban rums. Soon Facundo was struggling to keep up with demand. He brought in his older brother José to help expand production. They built larger facilities and improved processes but stayed true to Don Facundo's original aged rum recipe.

Over the decades, Bacardi rum flowed far beyond Cuban shores. As Bacardi's iconic bat logo flew across the world, the rum became a sensation in America, where Cuban culture and taste were all the rage. During Prohibition, thirsty Americans flocked to speakeasies just to get a taste of that amazing Cuban rum with the little bat on the bottle. 

After the Cuban Revolution in 1960, the Bacardi family was exiled from their homeland. But their rum recipe lived on, produced in Puerto Rico and other global distilleries. Bacardi Superior Rum remained the heart of their booming business. New rums like light and fruity Bacardi Limon joined the portfolio. 

Five generations later, Bacardi is still family-owned, though now the world's largest privately-held spirits company. But Don Facundo's original light rum is still their flagship. An homage to simpler times in old Cuba, when one man's passion bore the fruit of a rum legend. The little bat logo still flutters proudly, symbolizing a rum-making heritage that spans over 150 years and counting.